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[ PEPSI LEGACY]  

2010-10-20 21:06:16|  分类: 默认分类 |  标签: |举报 |字号 订阅

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 The summer of 1898:
 AS USUAL, WAS HOT AND HUMID IN NEW BERN, NORTH CAROLINA. SO A YOUNG
 PHARMACIST NAMED CALEB BRADHAM BEGAN EXPERIMENTING WITH COMBINATIONS
 OF SPICES, JUICES AND SYRUPS, TRYING TO CREATE A REFRESHING NEW DRINK TO
 SERVE TO HIS CUSTOMERS. HE SUCCEEDED BEYOND ALL EXPECTATIONS, INVENTING
 THE BEVERAGE NOW KNOWN AROUND THE WORLD AS ... PEPSI-COLA.

 

PEPSI'S BEGINNING:

Caleb Bradham knew that to keep people
returning to his pharmacy, he would have
to turn it into a gathering place. Like many
pharmacists at the turn of the century, he
had a soda fountain in his drugstore,
where he served his customers refreshing
drinks that he created himself. His most
popular creation was a unique mixture of
carbonated water, kola nuts, vanilla and
rare oils, named “Brad’s Drink” by his
customers. Caleb decided to rename it
“Pepsi-Cola,” and advertised his new soft
drink to enthusiastic customers. Sales of
Pepsi-Cola started to grow, convincing
him to form a company and market the
new beverage. In 1902, he launched the
Pepsi-Cola Company in the back room of
his pharmacy, and applied to the U.S.
Patent Office for a trademark. An official
patent was awarded on June 16, 1903.
At first, he mixed the syrup himself and
sold it exclusively through soda fountains.
But soon Caleb recognized that a greater
opportunity existed—to bottle Pepsi-Cola
so that people everywhere could enjoy it.

 

BUILDING THE BUSINESS:

Advertising Pepsi-Cola as “Exhilarating,
Invigorating, Aids Digestion,” the business
began to grow. Caleb sold 7,968 gallons of
syrup in 1903. Two years later, he
awarded two franchises to bottle Pepsi-
Cola to independent investors in Charlotte
and Durham, North Carolina. In 1906, the
number of franchises grew to 15, and
leapt to 40 by 1907. By the end of 1910,
there were Pepsi-Cola franchises in 24
states, and the company was selling more
than 100,000 gallons of syrup per year.
Building a strong franchise system was
one of Caleb’s greatest achievements.
Local Pepsi-Cola bottlers, entrepreneurial
in spirit and dedicated to the product’s
success, provided a sturdy foundation for
a growing company. They were then, and
continue to be today, the cornerstone of
the Pepsi-Cola enterprise.
Caleb’s business expertise and advertising
savvy captured widespread attention for
his company. He erected a Pepsi-Cola
headquarters so spectacular that the town
of New Bern featured it on a postcard. The
company was one of the first in the United
States to switch from horse-drawn
transport to motor vehicles, and a 1913
editorial in the Greensboro Patriot praised
Caleb for his “keen and energetic
business sense.” He was even mentioned
as a possible candidate for governor.
Pepsi-Cola’s advertisements changed, too.
Famous racing car driver Barney Oldfield
endorsed Pepsi in newspaper ads as “a
bully drink ... refreshing, invigorating, a
fine bracer before a race.” Caleb promoted
Pepsi sales with the slogan, “Drink Pepsi-
Cola. It Will Satisfy You.”
The outbreak of World War I changed the
U.S. financial landscape, and the cost of
doing business increased drastically.
Sugar prices fluctuated wildly between
record highs and disastrous lows, and so
did the cost of producing Pepsi-Cola. In
1923, Pepsi-Cola was bankrupt. Caleb
returned to his pharmacy and sold the
valuable Pepsi-Cola trademark to Craven
Holdings Corporation, the first of what
would be several owners.

 

                           

[ PEPSI LEGACY] - 暖、色调 - 〆. 云、 能读懂   ゛

 [Its legacy is too long to attach here.But it's a refreshing story and Pepsi is my favorite beverage.

so made me wanna share it.]

 

If you want, contact me for the whole story.[ PEPSI LEGACY] - 暖、色调 - 〆. 云、 能读懂   ゛

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